New 11/2/2025: What Every CEO Must Know, 37 Secrets to Lead With Confidence and Power

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Directly from the CEOs, not theory but true stories.

What Every CEO Must Know, 37 Secrets to Lead With Confidence

Publish Date 11/2/2025 or sooner


Most CEOs don’t fail because of competition. They fail because of what they don’t see.


Blind spots wreck credibility, erode trust, and can quietly sink a company. What Every CEO Must Know gives you the tools to spot blind spots, make confident decisions, and lead with clarity and conf

Praise for What Every CEO Must Know

Praise from a CEO and Leading Podcast Host

Praise from a Long Time CEO and Investment Advisor

Praise from a Long Time CEO and Investment Advisor

“Refreshing and useful for people at the top of the org chart as well as those who aspire to that role.”
— Bill Ringle, 3X founder, 4X author, and host of My Quest for the Best

Praise from a Long Time CEO and Investment Advisor

Praise from a Long Time CEO and Investment Advisor

Praise from a Long Time CEO and Investment Advisor

“Concise, actionable insights that help you sidestep mistakes, recover quickly, and build clarity, confidence, and trust.”
— Rich Tehrani, CEO, TMC

Praise from a founder who exited in 2024

Praise from a Long Time CEO and Investment Advisor

Praise from a founder who exited in 2024

“Raw, real-world wisdom from over 30 years in the leadership arena. Whether you’re a first-time founder or veteran exec, these stories will save you scars and sharpen your instincts.”
— Dr. Timo Sandritter, Founder, RippleWorx (Acquired 2024)

The Rookie CEO, You Can't Make This Stuff Up!

My 1st Book (10/2020)


The Rookie CEO  is a GPS for aspiring CEOs and leaders. It is filled  with actual stories about 9 rookie CEOs from different backgrounds, who  bring unique philosophies and leadership styles to their new role and  that drives the culture of the company.  

The Rookie CEO book is filled  with behind the scenes actual stories from an executive insider's point of view about 9 rookie CEOs from different backgrounds, who  bring unique philosophies and leadership styles to their new role and  that drive the culture of the company.  The reader will learn from actual lessons  about people who make the organization successful, what behaviors cross  the line, what activities and behaviors result in excellent and poor execution and what successful leadership looks like. 


The revolutionary framework introduced as PPLC represents the Path to CEO, Philosophy, Leadership  Style and Culture and shows how anyone can become a CEO from any  background and how they will lead their new company in their new role as  a result of their individual PPLC. 


This  book is for future CEOs, investors, entrepreneurs, and people with the  ambition to lead companies.

The Rookie CEO will be better prepared when these types of issues hit them head on and set the stage for success!

Copyright © 2025 Beelinebill Enterprises - All Rights Reserved.

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